About Us

Welcome to Stink Like Winning (SLW), where passion meets performance in the world of athletic apparel. Founded by a dynamic mother-daughter duo, our brand is a celebration of hard work, dedication, and the sweet scent of victory that comes with it. At SLW, we believe that success is earned through relentless effort, and the accompanying sweat and stink are badges of honor.

Our Mission:

At SLW, our mission is to empower athletes across the spectrum by offering high-quality, trend-setting apparel that not only reflects their dedication to their craft but also elevates their style game. Whether you're a hockey enthusiast, a dedicated youth player, or someone who appreciates the hockey lifestyle, we have something special for you.

Trendy Hoodies for the Win:

Our collection of trendy hoodies is a testament to the perfect fusion of style and comfort. Crafted with precision and attention to detail, our exclusive hoodies are designed to make a statement both on and off the ice. From the rink to the streets, SLW hoodies embody the essence of the modern athlete – someone who embraces challenges and looks good doing it.


Hockey Lifestyle Apparel:

For those who live and breathe hockey, SLW offers a range of hockey lifestyle apparel that goes beyond the game. Our collection includes men's and women's hockey t-shirts, jackets and pants that showcase your love for the sport in a fashion-forward way. Express your passion for hockey with our carefully curated selection of clothing that exudes style and sporty vibes.

Youth Hockey Apparel:

At SLW, we understand the importance of nurturing the next generation of athletes. Our youth hockey apparel is designed to inspire young players and provide them with comfortable and stylish gear that complements their budding passion for the game. From cool hockey hoodies to short sleeve t-shirts, we have  what your young athlete needs to feel confident on and off the ice.

Home and Accessories:

Our commitment to the athlete's lifestyle goes beyond clothing. SLW offers a range of accessories that allow you to carry your love for hockey into every aspect of your life. From personalized hockey gifts and accessories to items that reflect the cool and dynamic hockey culture, our collection ensures that your surroundings are as vibrant as your spirit.

Short Sleeve T-Shirts for Every Season:

In addition to our iconic hoodies, SLW offers a versatile range of short sleeve t-shirts for both men and women. Our tees are designed for comfort and style, making them the perfect choice for casual wear or intense workouts. Express yourself with our collection of short sleeve t-shirts that capture the essence of the athletic spirit.

Stink Like Winning is more than just an athletic brand; it's a lifestyle. Everyday the stink like winning athlete works to get better than yesterday. We invite you to explore our collection of trendy hoodies, hockey lifestyle apparel, exclusive hoodies, youth hockey apparel, home and accessories, personalized hockey gifts and accessories, and cool hockey hoodies. Embrace the stink of success and wear it with pride – because at SLW, victory never smelled so sweet.